Boomers – We love gadgets too!

January 28, 2016

iPadRecently I registered at an online website, which shall remain nameless, promising to survey me for various consumer studies. I did this so I could have a say on products and manufacturers. As a writer I was also interested in the results of the surveys for informational purposes.

I took the time to carefully complete the demographic form with my information, age, income, occupation, hobbies and interests, etc. This was relatively generic in that no specific personal information was taken such as name, address and phone.

The website in question is for a well-respected and trusted organization. They promote registration and being available for surveys and questions by offering discounts and prizes.

When I finished the form and submitted it, I received a message that they didn’t need me for any surveys at the present time. It seems they’re busy surveying the young generation, 18 to 35, for their consumer habits and opinions.

My generation, the baby boomers born between 1946 – 1964, who now make up over one-third of the population are of little or no interest to retailers. I find this incredible! Most boomers are not rich, but do have abundant disposable incomes. These same boomers are migrating to the internet and tech gadgets in mass numbers right now.

Boomers are using Facebook and other social network sites to keep in touch with children and grand-children around the world. They use computer tools to network with other boomers on health care, recreation, travel, relationship, and products and services.

I was in an Apple store a couple of weeks ago and was amazed to see a class in session on iPhone use. Almost all the attendees appeared to be of my generation, the boomers. When I questioned one of the associates, he told me seniors are buying technology in large numbers. They prefer to buy user friendly products and from retailers who offer training and support.

Although not a boomer, my mother began using the internet several years ago. She is now on Facebook following her children, grand-children and great-grand-children. Sellers are likely not interested in her though, because she is 90 years young. This amazing woman travels extensively on tours and cruises, not rich but certainly with a comfortable level of disposible income to enjoy her life. My brother, sister and myself who are all boomers are close to retirement or retired, have disposal income and all love gadgets and travel. Need I say more? The writing is on the wall.

My message to retailers and manufacturers is this – pay attention to the Boomers – or lose out on the profits to be made and customers to be found.

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RVing at KOA Campgrounds

July 26, 2008

Just a short post about our trip. We tended to stay at Kampground of American (KOA) sites with our motorhome. Sure we are independent enough to rough it a little, but at the end of the day with three little ones needing to let off some steam and then wind down for bed, these have several advantages,

– for about $40 you get full hook-ups, electric and water, sometimes sewer. This enables one to run the rooftop air conditioner and a TV. Contrast this with a $150 hotel room.
– it let us give the little ones showers in the RV without worrying about water.
– took along a TV with DVD player built in. After the kids played and got jammies on, we had a family movie night complete with popcorn to end the day.
– all the KOAs had children’s playgrounds and most had pools or waterslides. Great way for them to wear themselves out.
– the one at Mount Rushmore even had a shuttle bus where for $4 each for the adults (kids free) we were taken to the evening lighting ceremony and got time to tour the interpretive center as well. The price also included admission to the National Monument.
– the campsites at these facilities are quite level and easy to pull into for us motorhome drivers.
– I was hooked up to electric and water within 10 minutes or less of parking the RV for the night. No luggage to unload.
– every KOA has WiFi (wireless internet) so the laptop was well used.

We ate at fastfood places a total of twice in almost two weeks. The usual for our family is once for lunch at $35 per crack and a family dinner in the evening at $80 a pop. We all ate healthier as a result. We never stayed at a hotel or motel. Our driving was only about 4 hours a day so gas was not too bad.

Another big benefit was the ability to park at a shopping mall and let my wife shop, while the kids and I relaxed in the motorhome. I usually leaned back and had a brewsky while the kids drew pictures or did puzzles.

More later and pictures as well.


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