Boomers – We love gadgets too!

January 28, 2016

iPadRecently I registered at an online website, which shall remain nameless, promising to survey me for various consumer studies. I did this so I could have a say on products and manufacturers. As a writer I was also interested in the results of the surveys for informational purposes.

I took the time to carefully complete the demographic form with my information, age, income, occupation, hobbies and interests, etc. This was relatively generic in that no specific personal information was taken such as name, address and phone.

The website in question is for a well-respected and trusted organization. They promote registration and being available for surveys and questions by offering discounts and prizes.

When I finished the form and submitted it, I received a message that they didn’t need me for any surveys at the present time. It seems they’re busy surveying the young generation, 18 to 35, for their consumer habits and opinions.

My generation, the baby boomers born between 1946 – 1964, who now make up over one-third of the population are of little or no interest to retailers. I find this incredible! Most boomers are not rich, but do have abundant disposable incomes. These same boomers are migrating to the internet and tech gadgets in mass numbers right now.

Boomers are using Facebook and other social network sites to keep in touch with children and grand-children around the world. They use computer tools to network with other boomers on health care, recreation, travel, relationship, and products and services.

I was in an Apple store a couple of weeks ago and was amazed to see a class in session on iPhone use. Almost all the attendees appeared to be of my generation, the boomers. When I questioned one of the associates, he told me seniors are buying technology in large numbers. They prefer to buy user friendly products and from retailers who offer training and support.

Although not a boomer, my mother began using the internet several years ago. She is now on Facebook following her children, grand-children and great-grand-children. Sellers are likely not interested in her though, because she is 90 years young. This amazing woman travels extensively on tours and cruises, not rich but certainly with a comfortable level of disposible income to enjoy her life. My brother, sister and myself who are all boomers are close to retirement or retired, have disposal income and all love gadgets and travel. Need I say more? The writing is on the wall.

My message to retailers and manufacturers is this – pay attention to the Boomers – or lose out on the profits to be made and customers to be found.

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The Way We Were 1964: Fifty years ago.

May 21, 2014

1964-the-beatles-life-270In this year of 2014 it is now fifty years since some of us lived through 1964. Here are some interesting things about this important year. Most of this information and factual data is from American sources, but at the end you will find some tidbits on Canada. Enjoy and please leave a comment about something you remember from that year.

What it cost:
Average yearly income $5,880
Gallon of gas .25c
Gallon of milk $1.06
Loaf of bread .21c
1st class postage stamp 5c (to mail a letter)
Magazine subscription (51 issues) $5.00
Pair of shoes $9.95
19” TV black & white $139.95

Entertainment:
1st appearance of Beatles on Ed Sullivan Show
Shooting starts for Star Trek pilot on television

Hit singles:
Baby Love – The Supremes
Can’t Buy Me Love – The Beatles
Hard Day’s Night – The Beatles
House of the Rising Sun – The Animals
I Get Around – The Beach Boys
Pretty Woman – Roy Orbison
Rag Doll – The Four Seasons

Movies at the theatre:
Goldfinger – James Bond movie with Sean Connery
Mary Poppins
The Pink Panther – with Peter Sellers
My Fair Lady

Deaths of note:
General Douglas MacArthur – commander of the Pacific operations in WW II.
Jim Reeves – country star (plane crash)
Harpo Marx – comedian – part of the famous Marx Brothers. He was the one who never spoke on screen.
Gracie Allen – comedienne – wife of George Burns – Burns and Allen comedy team
Herbert Hoover – former President of the U.S. – just before Franklin Roosevelt.

Births of those who would become famous later on. Who knew:
Nicolas Cage – actor
Matt Dillon – actor
Rob Lowe – actor
Sandra Bullock – actor
Keanu Reeves – actor
(remember all these will turn 50 years of age this year)

Notable Factoids or Events:
Cigarette smoking is enjoyed by 60% of population.
U.S. Government reports, “that smoking many be hazardous to one’s health”.
Hasbro introduces the G.I. Joe doll.
Ford Mustang goes on sale ($2368 base price).
U.S begins bombing of North Vietnam which dramatically ramps up the Vietnam War. An LBJ decision.
Dr. Martin Luther King, Jr. is awarded the Nobel Peace Prize.
Charlie and the Chocolate Factory is published, written by Roald Dahl.
Sony introduces first VCR video recorder.
Computer mouse invented, but not generally available until much later.

Notable Canadian Facts from 1964:
Prime Minister is Lester Pearson (Liberal Party).
Social Insurance Number cards issued for first time to Canadians.
Toronto Maple Leafs win the Stanley Cup (over Detroit Red Wings). Most recent win for Leafs was 1967.
First Tim Horton’s donut shop opens in Hamilton, Ontario. (This is the one I like the best.)


On Being Computer Literate

July 27, 2009

OliviaComputer2009This is Olivia, one of the twins. She’s five and is becoming adept at using the computer. She learned to use the mouse and keyboard at three.  Although she plays games. It’s taught her how to load programs, read menus, and click and point with the mouse.

Some of the games she enjoys the most are Surf’s Up, Barbie’s Horse Adventure, and some others related to princesses. She and her sister also have Nintendo DS hand-held gamers and have learned to play various kid adventure games.

All of this in my mind is a good thing. These skills will come in handy later when using other apps and the internet.

A short story to illustrate how far kids have come.
I was in a dentist’s office. The phone rang and the receptionist called for a six or seven year old patient, we’ll call him Johnny. Johnny took the call which I couldn’t help but overhear. He described in detail how to save and print a WordPerfect document. Seems it was his mother calling to ask him for help. He then hung up and said aloud, “My mom, I’m still training her to use the computer.”

Needless to say I felt kind of inadequate even though I knew how to use the computer. I knew exactly what some kid in grade one knew.


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